I used to answer this question by saying that, if I won millions of dollars, I’d finance Green World USA – a mythical retail store in which every piece of merchandise sold would be thoroughly vetted through the most rigorous environmental certification processes. Its stock would consist of clothing and household items made from local, organic, sustainably sourced materials produced by fair trade, family-owned businesses.
This fantasy entailed mobilizing consumerism to create an enlightened economy, one that enabled a more conscious and caring coexistence with the planet.
Back to reality. I have not won the lottery, nor has the Green market developed to the extent it needs to in order to mitigate depletion of natural resources and climate change trajectories. I have recently learned of how the clothing industry is responsible for some of the worst pollution. The production of synthetic fibers and textile dyes, for example, contributes to the poisoning of the water, soil and air.
At a personal level, I am committed to changing my retail habits. I have always loved fashion and have tried to purchase second-hand clothing as one way to not foster the “fast fashion” industry. For this blog, I scanned the web to see what was out there that might meet my fairytale Green World USA standards. I decided to start simply – researching underwear.
It was heartening to find that a number of online retailers do exist who sell, shall we say, eco lingerie. The selection decreases if you select for those located within the US, and those with fair trade certification. If you screen out those who price their panties at the cost of a kitchen appliance or higher, fewer options remain. But there are options.
I ordered several items from BGreen and look forward to their arrival. Wearing a pair of earth-friendly underwear may fall far short of a Green World USA lottery vision, but it’s a start. Like casting a ballot on election day, each individual vote adds up.
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